Do you want to know what is eCommerce Proxy? Then you are in right place!
Our world is on the path to becoming fully digital. Two decades ago, people would have laughed if you said you could buy online products. Fast forward to today, if you say that you are going to buy something from the local shop, people may look at you strangely for a minute.
According to Statista, the retail eCommerce sales worldwide for the year 2021 amounted to 4.9 trillion U.S. dollars, and it is predicted to grow steadily by 50% over the next four years. Convenience has become a part of our life. Imagine sitting on a couch and buying the product by switching on your mobile and ordering the item you need.
But for online retailers, it is a different story. eCommerce is a challenging business. Anybody can be an online retailer with some simple steps. Meaning a lot of competition and cyber threats. As a retailer, you need a tool that can handle security and highly demanding tasks, such as web scraping and competitor research. That tool would be an eCommerce proxy.
Feel free to jump to any section to learn about an eCommerce proxy!
An eCommerce proxy is an intermediary server between you (the client) and the target server (online). Usually, when you connect online, your request will be directly routed to the target server (the website you are visiting). This request is carried to the target server with the help of an IP address (Internet Protocol) provided by your ISP (Internet Service Provider). Based on your IP address, the target server release the response to your requests.
When you try to access content not made available to your region, the target server can stop you from accessing geo-restricted content. But how does the target server know that you are accessing content not made available to your location? The answer is an IP address.
IP addresses are based on your location and can vary based on the region. Based on IP addresses, the target server can easily track your location. How do you overcome this obstacle? The answer is simple: eCommerce proxy.
Instead of directly routing your internet traffic to the target server, it will reroute through proxy servers. This way, your connection will be a three-way instead of a two-way connection. This can help to stay anonymous online and mask your original IP address.
Integrating proxies into your eCommerce websites should be the first thing to do as an online retailer. This does come with benefits, such as:
Web scraping collects data online for various analyses, such as competitor analyses, marketing analyses, and SEO analyses. Web data collection is a crucial part of competitor research. It gives you deep insight into market trends and allows you to devise an ironclad strategy to improve your online business.
You can perform web scraping manually using a programming script or a scraping bot to do the web scraping process for you. Either way, you need an eCommerce proxy server to perform the data scraping process efficiently.
Web scraping is a sensitive process. Some websites do not allow the scraping process. Proxy servers help to mask your IP address and hide your location, so the target server has difficulty blocking your original IP address.
NOTE: Excessive web scraping may lead to a violation of the terms and conditions of the target site that you are scraping, and can bring harm to the original owner of the data. It is recommended to check the terms and conditions of all websites before scraping data.
Cyber threats are increasing daily, and several organizations are fighting against attackers. You must ensure that you take every step to prevent such attacks. The proxy can be the first step in that. Proxy networks work so that if attackers attack your domain, the proxy server acts as the facade and safeguards your information.
Do you know that one of the major influencing factors of SEO (Search Engine Optimization) is optimizing web performance? This includes how fast a page loads in your domain, image optimization, and ultimately how the contents appear across all types of electronic devices, such as smartphones, tablets, desktops, and laptops, then optimize it.
Private proxies can act as web caching proxies, which help store the user preferences and load the website faster based on their recommendation. This will help you save time for the customers looking for the result for the same query. Based on the data gathered by the proxy, you can optimize your domain infrastructure.
Control access is an excellent feature for your business if you integrate proxy with your domain settings. Internet use control is a significant part of a business, especially in eCommerce. This proxy allows you to restrict access for your employees to visit websites that may harm your business directly or indirectly. You can add various types of access to your employees, thus saving your business from cyber threats.
Knowing the above requirements makes it best to go with residential proxies for eCommerce. Residential proxies have a significant advantage compared to other proxy server types in that they resemble the IP addresses that the ISP provides. This means that the probability of getting blocked by the target server is minimal compared to other proxies.
Residential IP proxies are attached to physical locations across the world. It can be more specific to counties and sometimes cities. If you are using a residential proxy, the legitimacy of your requests will be much higher, and you can easily scrape public data online for your business strategy.
Another advantage is availability; since it resembles ISP’s IP addresses, the availability is abundant. It can be available for any session if you get the proxies from a reliable proxy provider.
ProxyScrape is one of the best proxy providers online, offering three proxy services, such as:
ProxyScrape’s residential proxies are state-of-the-art proxies that users can use for highly demanding tasks, such as data scraping and market analysis. With 7+ million proxies in the proxy pool, you can be assured that proxies will be available to you at any time session.
Another reason to choose ProxyScrape’s residential proxies is that all residential network proxies rotate. Rotating residential proxies is very helpful for covering your internet handprint by providing a new IP address whenever you connect to the ProxyScrape network. Rotating proxies makes it harder for the target server to see whether you are using a proxy or not.
Other features are username and password protection for the security of your domain and the ability to restrict employees’ access to indulge in an unethical activity that harms the business. You can select any country’s server you want to access geo-restricted contents without getting blocked by target servers.
An eCommerce proxy is an intermediary server between you (the client) and the target server (online). Instead of directly routing your internet traffic to the target server, it will reroute through proxy servers. It helps to stay anonymous online and mask your original IP address. Residential IPs are the best suitable proxies for eCommerce
A static proxy is a proxy in which the IP address remains the same during your proxy connection. It differs from rotating proxy, where IP addresses are dynamic whenever you connect to the proxy provider network.
Residential proxies are not private proxies. Most of all are shared proxies that can be accessed by other users on the proxy provider’s network.
Residential proxies are the best companion for eCommerce businesses and are cheap compared to other alternatives. You can pair it with a third-party application to perform different actions, such as scraping valuable data online for competitor analyses, SEO monitoring, cybersecurity, and market research. ProxyScrape offers tremendous and reliable residential proxies with state-of-the-art features. It ultimately brings excellent experience to you as a retailer and to your customers.